High-Growth Premium F&B Brand with Strong Social Reach – For Sale or Investment Opportunity in Vietnam

Business Overview

This is a scalable, premium food & beverage brand operating three successful outlets in high-traffic lifestyle destinations. Known for its category-defining doughnut offerings, viral campaigns, and high youth engagement, the brand has built a strong identity, backed by over 250,000 engaged followers across Instagram, Facebook, Google, TikTok, and TripAdvisor.

With structured operations, centralized production, and clear SOPs, the business is ready for franchising or multi-location scaling. It is fully founder-managed but designed for smooth handover or strategic partnerships. Options include full acquisition, phased buyout, or a co-investment scale-up model.

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Products & Services Overview

• Premium food & beverage brand known for visually striking and high-quality doughnuts
• Positioned as a trend-setting, youth-driven concept with high-margin SKUs
• Operates from 3 prime locations:
  • Nguyen Hue (90 sqm flagship store)
  • Xuan Thuy (central kitchen and dine-in)
  • Takashimaya (stall with baked goods, revenue-share model)

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Assets Overview

Tangible Assets:

• Equipment, furniture, fixtures, and inventory valued at approx. VND 8 million

Intangible Assets:

• Trademarked brand, registered recipes, customer database
• Digital presence and content (250K+ followers)
• Scalable backend systems
• SOPs and operational playbooks for expansion or franchising

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Facilities Overview

• Xuan Thuy: Central production kitchen and back office (rent: VND 45M/month)
• Nguyen Hue: Prime retail store (rent: VND 55M/month)
• Takashimaya: High-traffic stall (revenue-sharing agreement)
• Total monthly rent: approx. VND 100 million

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Capitalization Overview

• Self-funded with no debts or liabilities
• Two equal shareholders (50/50 ownership)
• Flexible exit: open to full sale, earn-out, or co-scale investment